Concrete Architectural Associates is one of today's most innovative design firms. This ambitious Amsterdam-based firm gained worldwide fame with its cutting-edge interior designs. Concrete deals with all facets of design and endeavors to provide a total approach to commercial projects. The modus operandus and fascinations of Concrete designers are remarkable. Concrete believes in an extremely logical execution of its ideas, resulting in a methodology that is a crossover of architecture, advertising, fashion and product design, with an admixture of elements from 'popular culture'. This liberating outlook and its thorough implementation mean that Concrete represents a radical innovation in Dutch and international designs for entertainment and seduction.
This illustrated volume is a project realized in collaboration with a diversity of leading authors, designers, artists and photographers. It includes documentation of almost all of Concrete's striking and renowned projects. A source of inspiration for architects, interior designers and everyone with an interest in contemporary culture.
Author: Aaron Betsky